A renewed multi-year partnership has been agreed, building on the strong relationship between the Club and the sportswear manufacturer, which began in 2023.
O’Neills will continue to design and manufacture Dale’s official playing kits, training wear and leisurewear, ensuring players, staff and supporters continue to benefit from high-quality products.
We’re also pleased to confirm that Dale’s home kit for our 2026/27 Sky Bet League Two season will be revealed this coming Friday (3rd July).
Laura Thomas, Rochdale AFC CEO, commented:
“We are delighted to extend our partnership with O’Neills. They have consistently delivered excellent products and outstanding support, and we’re excited to continue working together over the coming years. This agreement provides continuity for the Club and ensures our players and supporters will continue to benefit from the quality and service O’Neills are renowned for.”
Keep your eyes peeled for our kit launch this coming Friday, with the new home strip available to purchase from 9am on Saturday (4th July) both in-store and online at rafcshop.co.uk.