Smith Metals, who sponsor our Family Stand, have been a recognisable partner of the Club for a long period of time.
Britannia Metals, part of the same group of companies, sponsored our dugouts during last season’s promotion campaign.
Following the summer renovation of the Crown Oil Arena dugout areas, the partnership has now been extended through to the end of the 2027/28 campaign.
Russ Baker, Commercial Director at Smith Metals, commented:
“Community has always sat at the core of our values at Smith Metals & Britannia Metals, so growing our support for Rochdale AFC felt like a natural next step. It’s a chance to walk alongside the Club and town as they continue an exciting journey forward.
“Watching the Club evolve has been genuinely inspiring, and being able to play a part in that story means a great deal to us. We believe partnerships like this help bring communities closer together and support the kind of progress Rochdale and its people truly deserve.”
Jamie Stoddart, Rochdale AFC Commercial Sales Manager, added:
“We are delighted that Britannia Metals & Smith Metals have extended their sponsorship with us. The dugouts have made a huge aesthetic improvement to the ground and now provide a brilliant platform for a brilliant business.
“The old dugouts were well beyond their expiry date, and the best thing about them was in fact the Britannia Metals branding. They papered over a lot of cracks.
“However, this season, they go hand in hand. Having new dugouts and being able to rely on the continued support of Jason, Russ and the teams at Britannia Metals and Smith Metals is really pleasing. We are extremely fortunate.”
You can find out more about Britannia Metals by visiting their website.
