The feature, which will be published on our official YouTube channel every Friday, will take Dale fans behind-the-scenes at the Crown Oil Arena.
In our pilot episode, which is out now, we visit Platt Lane Sports Complex, as the First Team prepare for the Sky Bet League Two season opener at Newport County.
We also take a tour of the ongoing work in our catering kiosks ahead of next weekend’s first home match against Crawley Town, and catch up with Bluebird Care Rochdale, who were announced as our added time sponsors for the 2026/27 campaign.
Watch the brand-new feature below!
In the coming weeks and months, Behind The Sign will feature stories, updates and unseen footage from all areas of the Football Club. Have anything particular you want to see, or have any feedback for us? Email media@rochdaleafc.co.uk.
